The return of Lamborghini to market the SUV named Urus, is able to attract the attention of car enthusiast world. This is because Urus claimed as the most powerful SUV world wide and has a modern feature.For this reason, Lamborghini set a high target for its sales. But who would have thought, Urus is not only interested men only, it turns out there are many buyers of women who are interested. This was disclosed Lamborghini CEO, Stefano Domenicali in an interview with CNBS quoted from the site Paultan.
"We are surprised, because of the increase in female buyers who are clear from the results of this car booking," said Domenicalo.
Although not exactly mention the number of reservations Urus, but Domenicali revealed 70 percent of buyers are the first owner of Lamborghini. In addition, Urus is also well-received in countries with poor road contours and less suitable for other Lamborghini sports products such as Gallardo, Huracan and Aventador.
"In India and Russia, sales of Urus show a good contribution, so it's a big step for us to make the next move," Domenicali added.
Former number one man at the Scuderia Ferrari F1 Team added that so far he has not received a negative response from potential customers related to the specifications contained in Urus. Instead he found a good response from consumers after trying out directly.
"Try it first.As you sit in this car, it will find something unexpected and change your mind," added Domenicali.
Urus is called Lamborghini as a Super SUV (SSUV) vehicle. This is thanks to the 4.0 liter turbo double V8 engine, capable of bursting power 650 PS and 850 Nm of torque. The power distributor is entrusted to the 8-speed ZF transmission to the four wheel drive model AWD (All Wheel Drive).
With the power generated, the second SUV product Lamborghini after LM002 this, claimed to have acceleration performance 0-100 km / h in 3.59 seconds. To reach the speed of 200 km / h from silence, this car membutukan time 9.2 seconds, while the maximum speed up to 305 km / hour.
Stop Growth
The presence of Urus in the midst of an increasing trend of SUV sales, try to be utilized by Lamborghini. They target Urus to contribute about 20 percent of total sales this year.At the launch of 2017, Lamborghini targets total car production to reach 5,000 units, with Urus contribution reaching 1,000 units. While next year, they plan to produce 8,000 units of cars, with half of sales donated by Urus.
Although targeting sales, but Domenicali ensure Lamborghini will not be a mass car manufacturer. They still limit the amount produced to maintain the quality of the car he made. He also stated, in 2019, the number of cars produced certainly not increased. This is to maintain the exclusivity of Lamborghini brand.
"Growth should be done, but by the end of 2019, we also need to stop growth, to ensure that the products we market have the value of exclusivity required for the Lamborghini brand," Domenicalo said.