Demand for Mitsubishi L200 or Triton began to increase after falling in 2016. Based on data from the Association of Indonesian Automotive Industries (Gaikindo), throughout 2017 sales to the car dealership increased 69.01 percent compared to 2016 to 9,853 units.Sales and Marketing Director of PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) Osamu Iwaba said that achievements were the highest during their stay in Indonesia. "We reached the highest achievement in Mitsubisih history in Indonesia. It's a great result, "he told Bisnis, Tuesday, February 27, 2018.
He explained that Triton's demand was driven by commodity price improvement. As is known mining and palm oil business began again exposed to fresh winds since last year.
Furthermore, the company saw many things that could continue to be developed to boost sales Triton in Indonesia. According to Iwaba, in this country there are still very few consumers who buy pickup-style pickup cars sport utility vehicle (SUV) for lifestyle.
"This segment is not so developed in Indonesia compared to other countries," he said.
He cited Australia and the UK often use pickup to travel with family to enjoy the outdoors. Indonesia has an opportunity for it, because it has a tendency of outdoor tourism.
But this is indeed a tremendous challenge. Currently the business world is still the largest contributor of demand for Triton cars. "I think the time will come in Indonesia," said Iwaba.
Triton currently has two models, namely one cabin and double cabin. This model competes with several brands that are also targeting the same niche market.
Toyota, Nissan, Isuzu, Chevrolet, and Tata have a product portfolio in this class. Over the past year both models of Mitsubishi Triton have controlled 50.5 percent of the market in this class. Then followed by Toyota Hilux as many as 7,661 units with a market share of 39.33 percent.