Two brands from Germany, Mercedes-Benz and BMW, reportedly will simplify the exterior design of the car. They adhere to a minimalist design for the exterior by reducing the line or carving the design is not important on the body. The result, the car so appear less dynamic than current models.Proclaimed by the Carscoops site citing Autonews.com, a simpler design approach has already begun to be implemented by Mercedes-Benz in the latest generation A-Class and CLS. Rather than implementing a firm line, sharp and aggressive, Mercedes-Benz decided to use a more polite design.
Most visible indeed on the latest A-Class.
In previous generations, the Mercedes-Benz A-Class has two firm lines on the side that flows from front to back. The new A-Class does not have it, but there is a fine line that connects from the front wheel area to the rear wheels.
According to Dieter Zetsche, CEO of Daimler, manufacturing will reduce the drag on the body drastically drastically. Not only on the A-Class, but all the upcoming models become part of the evolution of the design language. "In the A-Class the sharp design predecessor and the loud voice are mandatory because to attract attention, that concept is commonly adopted by competitors, so now is the time to move in. Our design leader, Gorden Wagener, described it this way:" If you like, subtract one line. If still favored, reduce one more line, "said Dieter Zetsche.
Contours on the body help to differentiate dark and bright surfaces, resulting in people's attention to seeing the car. In modern design, ordinary manufacturing produces a dynamic effect that states as if the car is moving even in a still state. Even some manufacturers name the lines, sculptures or contours on the body. Mercedes-Benz, for example, named Catwalk Lines or Balancing Lines. Medium Audi named the shoulder line with the Tornado Line.
BMW also admitted, their design language philosophy should be changed.
They started the design evolution by re-looking at the legacy design legacy models. "Competition is increasing nowadays, the world is changing, the phase is also getting faster, so our design should also change faster," said BMW Group design leader Adrian van Hooydonk. "We will improve it, we want to use fewer lines, lines that we will use more sharply and precision," added Adrian.